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PromarkBRANDS, a U.S.-based designer, manufacturer, engineer and distributor of time-tested photographic and video lighting products and light shaping accessories, announces the company has acquired the assets of Speedotron Corporation, a Chicago, Ill. based designer and manufacturer of affordable and durable flash lighting systems. The acquisition will expand the PromarkBRANDS current family of products which include Photogenic Professional Lighting, Norman, Smith-Victor, Cool-Lux and Logan Electric.

“We are extremely pleased to add Speedotron to our family of products as it is a leading brand in the commercial lighting systems category,” said Ken Orlando, President of PromarkBRANDS. “Speedotron has a solid foundation in the photographic market and provides high-quality equipment at an affordable price which is something we look for in our brands. We are dedicated to providing photographers with a wide range lighting products and accessories to meet all their shooting needs and this acquisition strengthens that commitment.”

Speedotron originally introduced its products to the photo industry in 1939. Today, it offers two reliable and high-quality product lines, the Brown Line and the Black Line, which are specifically designed for photographers with different needs. The Brown Line is often considered a “portrait system” and provides the best value for photographers who don’t require high speed and power. The Black Line is considered a “commercial system” and is the ideal choice for those who need very fast speeds and high power.

Throughout the remainder of the year PromarkBRANDS will slowly transition Speedotron sales, service and manufacturing operations to Promark’s facility in Bartlett, Ill. PromarkBRANDS and Speedotron are both currently located in the Chicago area and the close proximity of the companies should give way to a seamless transition.

About Speedotron Corporation
Speedotron Corporation designs and manufactures the most affordable and durable line of commercial lighting systems. Established in 1939, Speedotron Corporation has a solid foundation in the photographic market and continually strives to increase the quality, durability, and value of their products. Photographers throughout the country depend on Speedotron’s Brown Line and Black Line systems for all their commercial lighting needs. For more information, visit

About PromarkBRANDS
Promark designs, engineers, manufactures and distributes a variety of photographic and video lighting products and light shaping accessories. Promark is located in a new 96,000-square-foot, state-of-the-art manufacturing facility in Bartlett, Ill. Brands in the Promark family include Photogenic Professional Lighting (, Smith-Victor (, Norman (, Cool-Lux (, and Logan Electric (