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WHO WE ARE

  • MANUFACTURERS OF PHOTOGRAPHIC LIGHTING AND CAMERA ACCESSORIES, MADE IN USA
  • 10 WHOLLY OWNED BRANDS SERVING SPECIFIC MARKETS IN THE PHOTOGRAPHIC INDUSTRY FOR OVER 100 YEARS
  • IN-HOUSE MANUFACTURING, ENGINEERING, DESIGN, SERVICE, SUPPORT, REPAIRS, DISTRIBUTION…

PromarkBRANDS

…is the leading MANUFACTURER of equipment and accessories for photography, videography, and digital imaging. PromarkBRANDS other brands include Cool-Lux, Dot Line, Logan, Norman, Photogenic, Photoflex, Quantum Instruments, Radiopopper, Smith-Victor, and Speedotron.  PromarkBRANDS is a company deeply steeped in a tradition of support for our dealers. Every product we offer takes your bottom line into account. At the same time, we’re committed to keeping pace with technology and marketing trends.

We place great emphasis here at PromarkBRANDS on the quality and diversity of the BRANDS we own. That’s why we’ve incorporated BRANDS in our name.

We help make pictures and video look their best and we also want you to look your best.  At Smith-Victor we developed the first viable powder flash system. 1oo Years later our Cool-Lux LK2020 was chosen by NASA as the first video light on the Space Shuttle and also nominated for an Oscar. Radiopopper designed the world’s first radio TTL flash system.  Honeywell chose Smith-Victor to help light Boeing 747 jet wings.  We help the NBA slam-dunkers look their best with arena lighting powered by our legendary Speedotron 2405 which is used in the most demanding lighting situations in the World.  And we’ll help you provide the best products and service to every one of your customers no matter what the situation.

Located just outside of Chicago in Bartlett, Il

OUR TEAM

  • A complete team of professionals ready to serve you
  • Regional Sales Managers, who understand your market
  • Expert group of Support, Service and Repair techs, all in-house

IT’S A TEAM EFFORT

PromarkBRANDS also takes great pride in its people. It’s a team effort, which is why we refer to our people not as staff or employees but as a team. We’re all consummate professionals. More to the point, this team of professionals is what makes PromarkBRANDS a very easy company to do business with. Our customer service team is comprised of avid photographers and videographers, along with former professional photographers and independent filmmakers, all of whom are very well versed in how to use our products. They are willing to spend as much time as necessary working with you to solve any problem that may arise, either technically or from an order-processing standpoint. And they’re in-house. That means that we won’t direct your call halfway around the globe if you have a problem.

OUR REGIONAL SALES MANAGERS
ARE THERE FOR YOU

Furthermore, we pride ourselves on working with dedicated, professional regional sales managers who are an integral part of the PromarkBRANDS team and who are committed to arriving at your location fully prepared and ready to help, service, and support our products. They will spend the time necessary to keep you up to speed on our products and how they work. They will be there on a regular basis.

WE WANT YOU TO STAY IN TOUCH

In addition, PromarkBRANDS has expanded its marketing efforts by reaching out through social media. And toward that end, the company has added a social media coordinator to the team. PromarkBRANDS, either as the parent company or its constituent brands, is now active on Facebook, Twitter, LinkedIn, and Instagram. In addition, we’ll feature a YouTube channel to introduce numerous product tutorials and testimonials. Social media provides a forum for PromarkBRANDS, you, and your customers to stay in touch. As we like to say, “You stay in touch and we’ll stay in touch.”

EXPAND YOUR PRODUCT LINE

We have the widest selection and diversity of products made in U.S.A. of any photo/video manufacturer or distributor in the country or anywhere on the globe. And all priced with your profit margins in mind.

In short, you’ll find us easy to do business with.

OUR OPERATIONS

  • QUALITY PRODUCTS
  • MANAGED INVENTORY WITH YOU IN MIND
  • CENTRALLY LOCATED TO SERVE YOU AND YOUR CUSTOMERS
  • YOUR BOTTOM LINE AT  THE HEART OF EVERYTHING WE DO

WHY CHOOSE US

OPERATING OUT OF A STATE-OF-THE-ART FACILITY

…in Bartlett, Illinois, PromarkBRANDS designs, develops, manufactures, tests, warehouses, and ships thousands of products to meet your needs and those of a wide range of end users, from enthusiast to professional. Order processing, customer service, and repairs are also housed under the same roof.

Our R&D and technical teams are at the forefront of product innovation and development, always striving to bring you products with unmatched reliability, features, and technologies at favorable price points.

READY TO SHIP SAME DAY

PromarkBRANDS offers a wide variety of products numbering in the thousands, practically all of them in stock and ready for order processing and shipping the same day.

We use state-of-the-art methodologies to ensure availability the moment you need a product or replacement part. Toward that end, we employ such strategies as lean manufacturing and just-in-time inventory management. Stock is maintained at our facility, ready to be built, tested, kitted, packed, and shipped when you need it, where you need it. Our production floor is set up to manufacture product on a most efficient and cost-effective basis. That extends to manufacturing our own printed circuit boards, cable and wire harness assemblies, final assembly, and quality-control testing.

WE DON’T PUT ANY DEMANDS ON YOU TO BUY MINIMUM QUANTITIES

We’ll take a one-piece order or a thousand-piece order from one brand or across multiple brands. We’ll drop-ship if required. We can ship to any region in the country, or the world, for delivery within a matter of days.

Our products don't have to spend weeks crossing the pacific ocean in a vessel.

OUR PHILOSPOPHY

SERVE YOUR CUSTOMERS

  • BETTER, FASTER
  • MORE EFFICIENTLY
  • WITH YOUR BOTTOM LINEAT THE HEART OF EVERYTHING WE DO

BUILDING ON THE PAST
AND LOOKING TOWARD
THE FUTURE

We plan to seek out products that are a good fit for us and that fill a niche in the photographic, video, and broadcast industries. And we further plan to grow the product lines within each of our existing brands, as well as future brands, to the extent that the market and technology will allow, developing and marketing products that the end user needs and that you can profit from, just as we’ve done since we formed the company in 1994. That’s our bottom line.

Antique Smith-Victor Photo Light

We've been making photographic lighting and accessories for over 100 years. We've also been in outer space, time tested, innovative and futuristic.

OUR PROS

Most of the finest photographers in the country use our products and accessories.  Here are a few of our pro’s and photos they have taken featuring PromarkBRANDS.